Vorsprung Durch Technik. Progress Through Technology.
Tottenham Hotspurs FC has announced Audi as the Club’s Official Car Partner in an exclusive 4 years agreement. To celebrate the partnership, we will take the forward thinking, connected approach that both Audi and Tottenham bring to their game, and use it to create a connected football that has sensors integrated into it.
ROLE
Creative | AD | Design
CLIENT
Audi ✕ Tottenham
AGENCY
BBH
Track progress & performance vs top players
Via the accompanying app the Audi Smart Ball will allow fans to measure the most important aspects of their game, train with bespoke Tottenham and Audi inspired drills, compare their performance against favourite players and ultimately improve their game.
Content creation
A sheer number of content generated with the Ball. First, we create a jaw dropping online film advertising the creation of the ball and we seed the web with content showing Tottenham players using the ball fist-time. Then we engage users directly to generate organic traction. The Smart Ball will allow players to track the most important aspects of their game (i.e. Kick speed, Flight path, Ball spin). Users can train with bespoke Tottenham and Audi inspired drills, comparing their performance against their favorite players’ - and record and share their best tricks. We even bring the Ball activation at the Tottenham Stadium, engaging users in Hotspurs inspired challenges - broadcasting the best performances on the Stadium Screens.
Audi x Tottenham Training Academy
We bring the Ball and its forward facing approach to training to grass roots and non-professional initiatives and schools. We run exclusive training sessions by Tottenham players and coaches where fans can experience Smart football first-hand. Improving and impacting training at grass-roots level.
Turning the ball into a powerful marketing tool
The creation of the ball allows us create an ecosystem that stretches between physical and digital, with bespoke on-site activations, an evolving digital training platform, a Training Academy to leave a lasting impact on football training. Helping fans improving their game. Vorsprung Durch Technik.
