Scent of a Moment
The sense of smell have a direct link to our emotional memory and it is the sense that we react to the most. What if connecting to the personal memory of a driving experience, we could distill the scent of selected locations and package it into a tech scent diffuser - reminding Audi On Demand top clients the thrill and beauty of their latest on-demand drive? The device will be sent in premium packaging along with bespoke contents - a trigger for their next trip, with suggestions and tips on how to get the most out of their drive.
ROLE
Creative | Art Director
CLIENT
Audi UK
AGENCY
BBH
Audi On Demand premium customers will receive packaging containing a short reminder of their latest
on demand driving experience, along with tech diffuser containing the scent of the specific location visited. The packaging contains a personalised summary of the the latest on-demand journey along with suggestions on next drives, locations, routes and points of interest. Customers will be directed to digital hub destination, where they could re-live all best moments of their AOD driving experience - prompting them to start planning for the next one.
Re-living the experience
The scent diffuser will remain with customers, as a physical remainder
of their journey as Audi premium customers.
