We staged a live stunt at London’s Stansted Airport, where a young girl throws a dramatic tantrum at the arrivals gate because her mom forgot to bring her a Toblerone back from a trip.
Filmed and uploaded by onlooking strangers, the resulting clip took off, racking up tens of millions of views, likes, reactions, and a wave of organic user-generated content. Cannes 2025 Bronze Lion Winner - Social. & Creators.
ROLE
Associate Creative Director
CLIENT
Toblerone Global
AGENCY
LePub Milan