Mentos Sour

A quick, fun and bold global campaign for Mentos Sour, aimed at university-aged people - the kind of Gen-Z whose weekly screen time notification would put a Boomer out cold. The fun comes from the evolving techniques pushing our tone further and further into the wacky and the weird, freezing that agile scrolling thumb with curiosity, so they keep watching to the end. We start in reality, but the Mentos Sour Gum takes us somewhere altogether more vivid and exciting. Crucially, the sense that stuff is getting crazier is exponential, and there's the sense that we're heading down a deep, sour wormhole if it weren't for our titles and packshot slamming on to cut it short.